Ask a marketing team which tags run on their website and you'll usually get a confident answer. Ask them to prove it, page by page, with the cookie banner unanswered, rejected and accepted, and the room goes quiet. That gap between what a company thinks its pixels do and what they actually send has turned into one of the more expensive blind spots in corporate compliance. The … [Read more...] about Tracking Pixels Are a Compliance Liability Most Sites Never Audit